Before I begin my interview with Martha Byrne, we commiserate on the
stunning news that As the World Turns, a show that Byrne called
home for nearly two decades as Lily Snyder, had just been canceled.
"It's very sad," Byrne notes, "It's like a death in the family. I
spent half of my life there. But as Kim Zimmer once said, at least you
could turn it on and see familiar faces, you could see your friends,
catch up and see what's happening....I believe in the medium. I know
that there is a following, I know there's support. I know it's there,
I see it on a daily basis....I know that there's an audience. So it's
particularly upsetting as a viewer, and a fan, which I am first, is a
fan."

A
year ago, Byrne began working on the project that would eventually
become her new web series, "Gotham," and shares on how this venture
was born. "I wrote a pilot about a year or so ago, an hour soap
pilot," says Byrne. "And based on being a soap fan and what I like to
see as a viewer - I've always loved to write. It was something I've
always felt very close to, having been on daytime for so long. I felt
it was something that I could do. And my writing partner also worked
at As the World Turns in production, so we spent a lot of time
talking about storylines that we loved, the characters that we liked
to see and so we wrote the pilot. I shopped it and had a big
production company that was really interested in it - and then the
writer's strike happened, and a lot of other things happened."
Undaunted, Byrne was urged to bring attention to "Gotham" by making
the show herself. Taking it to the internet as a web soap, a format
that is already showing signs of being a viable outlet for the genre
of daytime serials, was an added bonus. "The climate changed in
general in the industry with soaps," she continues, "There seemed to
be a fear of investing. The kind of investment to start up a show
financially is huge. But I kept knocking on doors and met with other
people. I was in Los Angeles during the Emmys and I met with Fox
Television studios and through that meeting, I was really encouraged
to start it myself.... I really like having the show online because it
really gives (director) Lisa Brown (ex-Iva; As The World Turns)
her creativity, and us the chance to tell the stories the way we would
like to....We want sponsors, we want support in the industry and we're
getting it. We have people looking at the show and following it, so
it's baby steps!
"The opportunity for
sponsorship is there," adds the actress, who made the choice to allow
"Gotham" to be aired at no charge to it's viewers. "You just have to
one, find them, and two, show them what you're doing. I've had
meetings with potential sponsors, people that are already interested
in the show, so I think that's going to happen. I will continue to do
the show for as long as I can! That's my goal. To keep it going and to
build an audience from scratch takes time. I'd rather build the
audience this way, get new fans, use the fan base that's there to
hopefully get their support and give them something for it. That's
always been the goal of this show is to give back something to the
fans for the decades of support. And not just me, but Lisa too. We
really have so much to be grateful for in our lives, based on the
support of the fans... Really, that was it. That was where it
("Gotham") came from, where the creativity came from - what do the
fans want to see, what do we like to see. I think everyone is trying
to figure out how to do this the right way and profit is the gravy,
obviously. The profit helps you keep going. So however you do that is
your call."
Byrne,
who won two Emmys for her portrayal of Lily on World Turns, is
enjoying donning the producer hat for a change. "I love it," she
gushes, "I really didn't know if I would ever act anymore after As
the World Turns. I didn't know where my life was going. But I knew
I wanted to be behind the scenes, I knew that was a calling, because I
had so many thoughts that I needed to put somewhere. And I really like
to be the cheerleader. I'm one to make sure everybody's happy and
having a good time and feeling creative, listening to people's
thoughts and ideas. To me, it's like a football team when you run a
soap, because it's a team effort - everybody's thoughts, everybody's
contribution matters. You can't do it without that support. And it's
fun! It's much more fun that way - everybody has a part in making
these shows and I like to be the leader of that, to be the one who
takes charge and hopefully makes it a great experience for everybody
to come back."
The web series
recently debuted to much success and the cast not only boasts the
talents of Byrne and Brown but also a host of former and current
daytimers, including Byrne's former World Turns co-star Michael
Park (Jack).
"I've never worked
with him in that way!," she laughs, of her scenes with Park. "But it
was such a pleasure and so easy. Both of us were like, this is like a
breeze, so natural. It felt right." That feeling is clearly shared by
the others involved with the show. "We want to eventually make the
show longer, to build a fan base to the point where it can function on
it's own, kind of like a snowball effect. That is a goal, to keep
expanding the show, keep expanding the cast. We have some wonderful
people involved in the show, and the cast just makes me very excited,
they are fantastic actors! I'm just really lucky to have these people.
They are volunteering their time, because it's important to us."
Referring to the show's innovative editing, Byrne says, "We want soap
opera but we also wanted to give it a little bit of an edge -
especially when you only have a few minutes. You want to capture
people's attention with how you do that.... I hope (web soaps) will
enhance, or at least be a nice sidebar to what is already in the
industry"
Beyond
being a type of creative outlet, Byrne also sees "Gotham" as a way to
say 'thank you' to soap fans who have supported her and the genre for
so many years. "The beauty of it (making the show) is that the fans
decide whether they want it or not. It is literally in their hands.
The power of the fans is something that I respect. It's really the
best way for the fans show their voice because it's a direct response
to what they see. With a network show, there's a lot of things fans
can do but it's not necessarily going to be heard. That's just the
nature of the business. This ("Gotham") is something that will succeed
or fail based on the fans response. And that's the way it should
be.... It really starts with the fans. With their love. To me, that is
the most important part of all of this."
"I spent my whole
life in front of the camera, and because of that, I've been given an
incredible life, because of that support. For me to give back in some
way as a thank you...There are no words to thank the people for the
blessed life that you've been given. How can you put that into words?
By doing this, it's a way to say, 'I'm trying to thank you in some
way.' The fans have given me so much love and support over the
decades. I can't not be around them, I can't not be connected to the
audience.... This genre is in my blood and to not do it in some way
feels wrong. It's not only a way to be creative but to feed your
soul."

Photos courtesy of JPI Studios,
PGP
and Martha Byrne.